Whenever you use a search engine or google, you will write something to search. And then, you will get a lot of articles on the screen. For example, you are searching for tourist places in your city. You will get tons of articles. You can get complete information about the topic you are searching for after getting from top 10 SERP result. basically top 10 results are the reflected to you by google to provide most relevant information & publisher achieve this goal only because of SEO Friendly Content Writing.
Have you ever thought about it? It appears because Google and content writers publish their content on different topics. So, browsers can read their post. If we talk about the websites and the websites of news channels, there is a huge demand for content writers. All the news channels have their own websites. Even the famous companies have their own websites. There are a lot of articles published on websites that are the result of content writing. And the one who writes articles is called as a content writer.
However, in today’s world, it is one of the growing fields. Hence, if you are passionate about writing on any particular field and want to share your knowledge, then content writing is the best job for you.
How to do Effective SEO friendly & engaging Content Writing ?
SEO friendly Effective content writing is the method of engagement, entertainment and most-of-all helps to achieve your business ideals. In addition, effective content writing Turns site visitors into satisfied customers. It’s not just about getting good content there. It’s also very important to produce High-quality and unique content with SEO friendly writing (you can use recommended plugin) . However, search engines crawl on website content and reward the websites having well-written content by ranking on the top pages of search engine result pages.
Steps for Effective Content Writing
- Compose a head-turning headline
- Generate a hook that grabs attention
- Do your research
- Focus on a single purpose
- Write in a unique manner
- Optimize Digital Content
- Edit your content
1: Compose a head-turning headline
The headline concludes whether visitors will read the remaining content or not. If the headline doesn’t stimulate interest, not showing emotion, then you are unable to obtain the expected results with your content.
2: Generate a hook that grabs attention
You have very little time less than five seconds to keep visitors hooked after the headline. In addition, the first line also plays a significant role in determining whether the visitors will read the rest of your content or not.
3: Do your research
To write content, you need to have extensive knowledge related to the topic. So, you must do in-depth research about the topic, focused keywords, etc.
4. Focus on a single purpose
You need to identify at least one key message. So, you have to design your idea before you start writing. Besides, try to tie your content back to the main point as much as you can.
5: Write in a unique manner
The content you are writing displays what your company wants to express. It should be different from others. It’s important to align the attitude of your writing to get huge traffic, attain business goals, and promote the brand.
6: Optimize Digital Content
The best digital content always comprises short paragraphs, short sentences, and bulleted lists. It should also be optimized. Try to follow the latest SEO content strategies.
7: Edit your content
Once you create the first draft of your content, just go back once and consider how you can make your content better. In most cases, writing improves as it goes through the editing process even when it is written by an experienced professional writer.
Here are the different types of online content
- Web Content
- Social Media
- Ad and Sales Copy
- Creative Writing
- News Writing
- Expert or Industry Writing
Let’s Learn one by one about each writing type & boost Content writing skill
1: Web Content
Our first kind is web content. Just assume your website content like building a house. In this conceit, web content is our base. This includes your home page, about page and, pages about the aids you are offering. Those are the foundational content pieces, every business requires to have on their site. Without these pages, visitors can’t reveal the information they are looking for. So, these pages are most important to create. A content writer must know about SEO writing knowledge, keywords, and how to use them, along with skills in writing to engage audiences.
2: Social Media
Social media content is also known as supporting content. It’s essential for a company to have a social presence. But social media is a praising to the content that you do on your site. Companies that are not having social media, they are not able to achieve success in today’s world. So, social media helps to promote a product and connect it straight to a sale. Publishing good content on social media surely plays a vital role in buying decisions.
Social media actually works, a good social presence will implicate a lot of things like good visuals, stories, fun, captions, etc.
3: Ads and Sales copy
It really brings the curb proposal to the products and services you offer. This kind of content is written to get a presence online, to invite people whom you want to bring. It is applied to every business and in each industry.
Blogging is a basic content layout. It also procures context for visitors and, relates an audience to a trademark. Blogging is an important type of content and it is done invariably.
5: Creative Writing
This is a type of writing which encompasses the super creative projects for which the company creates content. It also supports almost every type of content writing which we are discussing on this topic.
6: News Writing
If you want to get the news about what you are doing, launching a product, launching a website, launching a new business, etc. then at that time you want this type of writing.
7: Expert or Industry Writing
An expert copy is the same as the fine art collection. Businesses at some point are trying to reach sovereignty or high-level audience. Writers that create expert copy usually have more than three years of experience in that industry.
How did the SEMrush Content Marketing Toolkit aid you to optimize your content ?
You can use the SEMrush Content Marketing Toolkit and can easily optimize your content. It also helps you to recognize the errors of your content. SEO Writing Assistant will guide you on how to optimize your content. if you compare with other Content writing SEO tool than SEMrush it the best tool ever. You can also use WordPress plugin to automate while writing.
You can get the information about the focused keywords used in the content through the list of target keywords. Keywords are a very important element of SEO. You can use the keywords in your content from the list of Recommended Keywords. (Get Free Training : Enroll Now )
The readability score is calculated on the basis of the Flesch-Kincaid formula. In addition, the readability score determines the content is easy or difficult to understand. If your content contains long sentences, difficult words, then your score will be low. And if the readability score is below 60, the long sentences and difficult words will get highlighted. Lastly, you need to optimize the highlighted sentences and words to increase the readability score of content. The use of Transition words is a must. You can easily recognize the transition words of your content. (Learn More about Technical terms).
It also displays the total number of words in your content. You can easily recognize the length of your content.
It also calculates the overall score of the content. It calculates the general quality of your content by taking readability, target keywords, use of transition words, words count, etc. into account.
Article Uniqueness & originality check
You can also check your content either it is copied or unique with the use of plagiarism checker tool. You can easily recognize the original sources of copyright content. And you can also edit the plagiarised content and make it unique with the use of the plagiarism checker tool.
Hope this article is very helpful to you for achieving your digital marketing goals.
Happy writing 🙂