Content writing has become one of the most demanding skills in the world. It has become part of almost every online field including SEO, marketing, and others.
Google and all other search engines also analyze the content before ranking a specific website or page. Therefore, it is compulsory to write optimized content to rank higher.
In short, you should have to learn SEO writing if you want to be successful in this time. This guide aims to show you a comprehensive overview of SEO writing and must-have tools for this.
Let’s get started and check the following blog.
What Is SEO Writing?
SEO writing is a specific branch of content writing in which you won’t have to focus on writing only. But you have to follow a specific method from planning to writing to publishing.
In simple words, you have to follow guidelines from multiple dimensions to write SEO-friendly content. The main purpose to do is to dictate the search engine that you are providing valuable and optimized content.
With this, you may be able to get a higher rank in SERPs and engage more audience. The main difference between traditional content writing and SEO writing is the optimization and value of the content.
Now, you have got an idea about SEO writing. It is time to know why it is important and how you can make your content SEO-friendly using various tools.
Why Do You Need To Write SEO-Friendly Content?
First of all, it is important to know the facts that will encourage you to write SEO-friendly content. The main reason to focus on optimization in your writing is the analysis of content by Google.
According to research, Google analyzes more than 200 factors to rank a website in SERPs. Content is one of the most important factors among those and needs to be focused on.
Therefore, you should have to focus to write SEO-friendly content instead of just filling your website with text. Moreover, it is impossible to get ranked without writing optimized content in such a higher competition.
As per research, more than 7 million blogs are published daily on the internet. How can you even think to beat their rank and stand on the top without optimization?
Due to these reasons, you have to focus on optimization while looking to approach your desired number of visitors by ranking in the top position.
5 Best Tools for Writing SEO-Friendly Content
While writing content, you can’t focus on multiple factors related to SEO. It is because a human mind can’t be efficient enough to do so with perfection.
So, you may need software or tool that has been programmed for specific purposes only. In the following, we have enlisted the best 5 tools that every blogger should use to make content SEO friendly.
1. Google Keyword Planner
As we have mentioned above SEO writing involves every section of writing from planning to publishing. It means that it also involves research of topics or keywords on which you have to write.
Keyword research is considered the backbone of SEO because you will not be able to rank higher without finding profitable keywords. In this regard, you may be wondering to buy expensive tools that may be out of your budget.
If you are suffering from this, you should use Google Keyword Planner. It is a free tool offered by Google for all users without exception for knowledge and experience in the field.
By using this tool, you can get search volume, competition, and CPC of your desired keywords. This tool has been designed with a simple interface to make it beneficial for everyone.
You only have to enter a keyword or phrase in its search box and choose your target location. It will show you how much that specific word has been searched in that region.
Also, you will be able to know about related keywords or phrases that will expand your keywords list. In this way, you can easily target the most profitable keywords from that list and keep your content SEO-friendly for higher rank in SERPs.
By utilizing those keywords, you can make your content SEO-friendly by adjusting the keywords density and better for proper ranking.
2. Surfer SEO
If we discuss the pure content optimization content, we can’t ignore Surfer SEO. It is because it offers a complete suite with multiple tools to help you in the optimization of content.
By using this tool, you can get an outline for your desired articles too just according to the intentions of the topic. This tool will analyze the SERP results first and then show you a recommended outline to follow for an article.
To make your content optimized, it also offers you a list of words related to your main keyword. In simple words, it will suggest you some related keywords and terms that you can use in your content.
Moreover, it will also show you the density of the main keyword and recommended density of related keywords. With its deep analysis of SERP results, it will also help you in optimizing content more than those specific pages.
This is why it is considered the best tool for bloggers when it comes make content SEO friendly.
Do you know what can be a common reason to push your rank lower in search engines? It is a duplication of content that you might be doing accidentally or intentionally.
No doubt, it is not an easy task to write unique content when millions of blogs are published regularly on the internet. But you can make copied sentences unique by using the following technique “rephrase online”.
Rephrase.info is offering the best paraphrasing tool to help you in this regard. You can easily reword the original sentences to make them unique.
By using this tool, you can easily rephrase online without doing much effort. It will be simple to use this tool because of its simple interface. You only have to follow a few steps to rewrite the original sentences without manual involvement.
Here are the steps that you have to follow to use this tool.
- Choose your concerned working mode by clicking on the name
- Copy and paste your text inside the text insertion box
- Click on the Paraphrase Now button
- Wait for a few seconds to process the tool
- Check the paraphrased text in the opposite box
- Copy that text and use it wherever you want
By doing this, you can easily make your content free from plagiarism which is considered the main threat to the SEO of your content. In simple words, you will be able to make your content SEO-friendly just by making it unique.
4. Answer The Public
Intentional writing with proper keyword adjustment is more valuable for SEO and ranking. It is not an easy task to write by keeping both these sections in your mind while writing.
Also, it is common to write a few keywords forcefully in the content to adjust them. It will not provide you positive results but harm your work’s SEO and push your website’s rank lower.
The reason behind such activities is that you may be unable to understand the intentions or have limited keywords to adjust. With the help of Answer The Public, you can easily explore your main query.
This free tool will help you in extracting all those queries that people are searching on the internet. It will help you in understanding the intentions of the topic because of questions, related keywords, and top-ranked page preview.
In this way, you will be able to optimize your content properly and put in a little SEO effort to get ranked in the top positions. It will help you in writing targeted articles on a given topic and make your website worthy to grow smoothly.
Can you even imagine improving optimization without analysis? Are you efficient enough to focus on multiple factors just to analyze a specific page? Your answer must be “No” because a person can’t be efficient enough.
But a tool can help you in this regard and analyze your text based on multiple factors. Being a freelance writer, you may not have access to the website backend to do this using different plugins.
But Yoast can help you in this regard because of its effective analysis algorithm. This tool has been designed for content assessment and guides the writer on how to make the content SEO friendly.
This tool will analyze your content in real-time and show you what are your content results in terms of assessment. Similarly, it can help you in improving optimization with a few tips.
Yoast will show you what activities you have done to make your content optimized. Also, it will show you keywords density, readability, and transition word involvement.
All these factors will help you in understanding whether your content is optimized or not. If it is not, you can read the tips and make it SEO friendly. In this way, you can say that it will help you in checking optimization once you have completed the article and make it perfect instead of complete rewriting.
No doubt, there are hundreds of tools available that you can use for content optimization to make it SEO friendly. But the above tools are considered the best for bloggers.
If you want to be successful in this field, you should use these tools at any cost. It will help you in optimizing your writing which will give you a way to a successful career in this field.